Reimagining Primary Care, From the Ground Up
Healthcare
Moving from a service partner to a consumer-facing healthcare brand required a major shift in positioning. MedOne needed to enter a crowded primary care market with clarity and confidence, while preserving the credibility they had built over 30 years in care delivery.
The Brief
MedOne partnered with Holden Ellis to launch their first patient-facing primary care offering. After decades of supporting health systems behind the scenes, they were ready to step forward with a brand of their own—one designed to deliver a modern, patient-first care experience.
Strategy
Competitive Audit
Listening Sessions
Workshop
Brand Strategy
Brand
Visual Identity
Verbal Identity
Photography
Brand Positioning
Brand Guidelines
Digital
Website
Design System
Copywriting
Advertising
Digital Advertising
Social Media Campaign
We helped define how MedOne’s new primary care offering shows up in the market—shaping a clear go-to-market strategy that positions them as a patient-first provider with a distinct point of view. Their deep clinical expertise comes through in an approachable, modern brand experience, with every touchpoint designed to feel human, intuitive, and trust-building.
We translated MedOne’s deep clinical expertise into an approachable, modern brand experience. Every touchpoint was designed to feel human and intuitive, reinforcing trust while making care more accessible.
The resulting brand system was designed for growth—flexible enough to support launch and strong enough to evolve alongside MedOne’s expanding portfolio of care offerings.