From Supply Chain Roots to Pharmacy-Led Growth
Healthcare
VPL’s story lagged behind its growth. As supply chain continued to lead their brand presence, pharmacy lacked a clear value proposition or defining narrative—underselling the company’s strongest growth opportunity.
The Brief
VPL was entering a pivotal growth phase. Historically rooted in supply chain, the business was increasingly being driven by pharmacy—its fastest-growing and most future-defining vertical. The goal was to evolve VPL’s positioning to lead with pharmacy while honoring supply chain as a foundational pillar, setting the business up for continued scale and a future exit.
Strategy
Competitive Audit
Listening Sessions
Brand
Visual Identity
Verbal Identity
Digital
Website
Video
Animation
Visual & Verbal Identity
With the strategy defined, the focus shifted to expression. VPL’s visual and verbal identity needed to reflect clarity, credibility, and growth—bringing confidence to pharmacy while maintaining continuity with their supply chain roots. The resulting system balanced precision with approachability, giving VPL a clear voice and visual language that could scale across teams, audiences, and future offerings.
Website & Animation
The new positioning came to life through a reimagined website and supporting animation. The website was designed to lead with pharmacy, clearly communicate value, and guide users through VPL’s expanded offering with ease. Animation was used to simplify complex ideas, reinforce the narrative, and add momentum—helping VPL tell a clear, compelling story across digital touchpoints.
Awards
Gold – 2025 CSCA Awards