From Indistinct to In-Demand
Healthcare
Turning a wraparound service into a clearly differentiated offering the sales team could finally sell
The Brief
UPrevent had a strong foundation—but its story had stalled.
As a wraparound service within McKesson Medical-Surgical, UPrevent had gradually lost momentum. While the offering itself remained valuable, the brand lacked clear visual and verbal definition. In a competitive marketplace, it struggled to stand out, and its value was difficult for sales teams to articulate with confidence.
Strategy
Brand Strategy
Brand
Brand Strategy
Logo Design
Visual Identity
Brand Guidelines
The Result
A service with real potential that felt indistinct, hard to explain, and easy to overlook. McKesson needed to reenergize UPrevent—clarifying what it was, why it mattered, and how it differentiated—so it could once again become a compelling, sellable solution within the Med-Surg portfolio.
McKesson Medical-Surgical partnered with Holden Ellis to transform UPrevent from a stagnant service into a clearly positioned, differentiated brand. The brief was to revitalize UPrevent both visually and verbally—defining its value proposition, sharpening its messaging, and creating a brand system that felt modern, confident, and competitive. This clarity needed to support real-world sales conversations, equipping teams with language and tools that made UPrevent easier to understand and easier to sell.
Ultimately, the goal was to bring UPrevent back to life—reintroducing it to the market as a distinct, credible, and valuable offering that could hold its own against competitors and support McKesson’s broader Med-Surg strategy.