Creative That's In Shape.

Holden Ellis worked with lifestyle and fitness powerhouse Systems of Strength to create content that was as lean and mean as the bodies they chisel. We call it sticky content—content that once you see it, it sticks to you and all your social channels and network.

We wanted to push the envelope of fitness design to create an infographic that balances edge with the insider’s scoop on dairy. We also know that not everyone can workout and keep fit all the time because of a things called the 9-to-5 grind—so we created some juiced-up GIFs that show you how to workout, well, while you work.