Rethinking Office Space

Continental Office

Video

The goal of this video was to creatively explain and reveal Continental Office’s new brand by visually showing what makes up a Continental Office. With the new branding, came new customized icons, which we animated. We, then, demonstrated how these new icons played off one another throughout the space—literally and figuratively—to tell the story about how the brand is comprised of five core service offerings. And finally, we established a new color palette to excite people about the reintroduction of Continental Office.