DocuStore came to us as a start-up company looking to disrupt the record storage and file management industry. They wanted to create a company built on simplicity and transparency in pricing and services. After all, we’re talking about off-site storing of paper files in boxes. It should be simple, right?
We created a brand to reflect just that: simple and disruptive. Our design uses negative space to create a modern-style box with colors that denote calm and action. Our tagline for DocuStore is simple, playful and strong: “We think inside the box.” It’s a brand that, at a glance, you like and understand the services it provides—the measuring stick of any logo. Hell, we’ll be the first to tell you, thinking inside the box has never felt more creative.