The Essence of a Brand

Robert Mason


Videos, when done right, showcase a brand through an introduction that isn’t overshadowed by copy. In other words, let us show you instead of telling you. This video we created was used to convey the sentiments of what the Robert Mason Co. lifestyle is all about. We wanted to tell a story—their story—and we wanted to do so as creatively as possible. Our goal was evoke drama, style, class and a little bit of sexiness. With custom videos, we were able to use them for branding and specific campaigns. By utilizing their famous line of “Get Inspired,” their creative story evolved into an inspiring one as well.