When we first got our hands on SafeRingz, we knew their brand was not being portrayed the way they wanted to be reflected to their audience. So, we put on our thinking Ringz, and went to work. We implemented a new strategy to bring the rebrand to life in a digital space. We provided SEO, keyword strategy, blogs, marketplace position strategy, inbound marketing methodology, email and micro campaigns. Targeted email drip campaigns were created to diversify their revenue stream, while inbound methodology was used to bring in potential customers the organic (and right) way. Micro campaigns are significant because they are a huge part of inbound methodology, and our custom quarterly campaigns generate awareness and leads. We take advantage of leads by nurturing them until sales are made.