Long Live the Beard

Robert Mason


We launched No Shave November to familiarize their audience with a campaign that was on brand with Robert Mason Co. and relevant to their community. No Shave November has become a popular awareness tactic for embracing facial hair to recognize cancer patients who can no longer grow theirs out. By utilizing Mason (the young face of Robert Mason Co.) in a clever, fresh and fun way, we came up with a custom campaign to facilitate engagement that had been disenfranchised in hopes to revive their audience, while also recognizing a great cause. Spoiler Alert: The Michael Cera mustache won.