Oh, the holidays. Every retailer’s payday and nightmare. And for Robert Mason Co., it was no exception. In order to successfully prepare for the peak season, we created a holiday lookbook to bring a little bit of personality and lifestyle to their shopping experience. Our work included photography, art direction, design and copy. The goal was to go for an elegant, warm and weathered aesthetic look/feel, while creating copy that helped solidify the photos and reinforce the brand.