Rebrands are no simple task. It takes strategy, creative storytelling, copy and many working parts that need to be implemented in order for a rebrand to be successful. After officially partnering with Express, Inc., Robert Mason Co. desired a brand refresh that would resonate with their audience in a new light. Holden Ellis worked to rebrand Robert Mason Co. with a photo shoot, website audit, video and environmental graphics of the new location. We also provided strategy for usability to create a better online shopping experience for their audience.