SafeRingz has always had a large audience on Facebook, however, they were becoming disenfranchised with the brand. When you lose an audience, there’s nothing left to do but revive them from the static space they live in. We revolutionized their community and brought them together by creating a platform for direct and open communication. Developing a space for this community increased engagement. With Twitter, it was a similar story but with more direct involvement as a brand. Facebook has become almost a forum for their audience, while Twitter has become an essential relationship building tool.