When you have an online audience base that’s uninvolved and disengaged, what do you do? Well, we turned it around for Bags Inc. by creating better content, a reliable customer service platform and a solid community management plan. In addition to the normal/informative posts, we also created content that consisted of a mix of videos, infographics, photo campaigns and blogs. After only a couple months of managing Bags Inc. Twitter account, we quickly began to notice a drastic change in organic impressions from 15,234 to 40,776; that’s a whopping 167.7% increase in impressions alone. They also went from 110 total engagements to 661, making that a 500.9% increase. Now that’s how you build a community—by catering to one you already have.