Creative That's In Shape.

Holden Ellis worked with lifestyle and fitness powerhouse Systems of Strength to create content that was as lean and mean as the bodies they chisel. We call it sticky content—content that once you see it, it sticks to you and all your social channels and network.

We wanted to push the envelope of fitness design to create an infographic that balances edge with the insider’s scoop on dairy. We also know that not everyone can workout and keep fit all the time because of a things called the 9-to-5 grind—so we created some juiced-up GIFs that show you how to workout, well, while you work.     

Scratch. Watch. Win.

It was a whirlwind hoot to work with the Ohio Lottery's Cash Explosion with Warhol and Wall St. and Lockdown Productions to provide the creative to shoot its summer 2016 TV spot. The video brains at Holden Ellis produced the spot as well as created the story, messaging and script containing camera angles, talent action and voice over. Check it out below or here: https://vimeo.com/173647672.

You Gotta Know When to Hold 'Em

Ohio Lottery Cash Explosion

Market research

Like anyone turning 30, as the Ohio Lottery’s Cash Explosion Instant Scratch-off eyed its 30th birthday it was having a bit of an existential identity crisis. The lottery game didn’t know who it was anymore. The nation’s longest-running lottery game show needed to better understand who its audience was before it could plan for another great 30 years.

Working along side our friends at Warhol and Wall St., Holden Ellis conducted extensive market research that:

  • Identified patterns in behavior that indicate a higher propensity to gamble,

  • Created personas based upon demographic and psychographic data to construct a narrative of who their audiences are,

  • Determined new possible revenue streams based upon buyer behavior,

  • Distilled all information into a consumer insights data narrative that puts a face and feeling to the encompassing market search.

Who said your creative agency can’t have fully functioning right and left sides of the brain?

Think Inside the Box

DocuStore

Branding

DocuStore came to us as a start-up company looking to disrupt the record storage and file management industry. They wanted to create a company built on simplicity and transparency in pricing and services. After all, we’re talking about off-site storing of paper files in boxes. It should be simple, right?

We created a brand to reflect just that: simple and disruptive. Our design uses negative space to create a modern-style box with colors that denote calm and action. Our tagline for DocuStore is simple, playful and strong: “We think inside the box.” It’s a brand that, at a glance, you like and understand the services it provides—the measuring stick of any logo. Hell, we’ll be the first to tell you, thinking inside the box has never felt more creative.

Born Brave

Robin McAllister-Zaas

Branding

When you’re a life and weight-loss coach, you are your brand. And for Robin, she needed a brand that matched her elegant exterior with her enthusiastic, firecracker personality. We paired a graphical presence that conveyed the support and inspiration she provides women with a boot-to-the-ass push you sometimes need to take the first step.

An identity that began with us creating a custom script font that had notes of playful wisdom, ended with a consolidated monogram that builds off Robin’s RMZ initials. We added swooping elements to the “R” to create the cognitive symbolism of a bird’s wing. Color was selected to be as warm, bold and as inspiring as the services Robin provides.

Options are a Millennial's Best Friend

Ohio Department of Education (winner of Addy Award)

Video

This beast of a video required many working parts (and minds) to create. Our job? To develop the messaging, as well as the creative concept behind it, in order to govern the animation for the Ohio Department of Education’s new Options for Graduation testing. The script and creative direction were led by Team Holden Ellis, while our partners handled the rest. (In partnership with Warhol & Wall St. and FWD Video.)

Creating Personas

SafeRingz

Social

SafeRingz has always had a large audience on Facebook, however, they were becoming disenfranchised with the brand. When you lose an audience, there’s nothing left to do but revive them from the static space they live in. We revolutionized their community and brought them together by creating a platform for direct and open communication. Developing a space for this community increased engagement. With Twitter, it was a similar story but with more direct involvement as a brand. Facebook has become almost a forum for their audience, while Twitter has become an essential relationship building tool.

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Spending Less While Making More

SafeRingz

Marketing/Design

When we first got our hands on SafeRingz, we knew their brand was not being portrayed the way they wanted to be reflected to their audience. So, we put on our thinking Ringz, and went to work. We implemented a new strategy to bring the rebrand to life in a digital space. We provided SEO, keyword strategy, blogs, marketplace position strategy, inbound marketing methodology, email and micro campaigns. Targeted email drip campaigns were created to diversify their revenue stream, while inbound methodology was used to bring in potential customers the organic (and right) way. Micro campaigns are significant because they are a huge part of inbound methodology, and our custom quarterly campaigns generate awareness and leads. We take advantage of leads by nurturing them until sales are made.


Relax, We Got This

Open Sky Day Spa

Social Media/Design

In order for a local business to grow and develop, word-of-mouth marketing has to take place. And this form of marketing derives from its online community through social platforms. For Open Sky Day Spa’s online community, we knew that there was a disconnect. Therefore, we wanted to build up their audience so that they’d have a stronger tie to the spa’s space and services. The connection we are striving to achieve won’t happen overnight, and we know that, which is why we developed a social strategy to create better content and a stronger community management plan.

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Finding a Day Spa's Zen

Open Sky Day Spa

Marketing

Open Sky Day Spa’s unique approach to a day spa ignited a fire in our bellies. We were immediately pulled with a strong desire to help a small business flourish in the day spa industry. We provided ongoing strategy to increase awareness of the one-stop shop for natural spa services. Our goal was to also boost online appointments. It didn’t end there though—we also implemented email, design, experience pieces and blogs to support the strategy techniques behind Open Sky Day Spa’s marketing.

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Get Inspired

Robert Mason

Design/Copy/Photo

Rebrands are no simple task. It takes strategy, creative storytelling, copy and many working parts that need to be implemented in order for a rebrand to be successful. After officially partnering with Express, Inc., Robert Mason Co. desired a brand refresh that would resonate with their audience in a new light. Holden Ellis worked to rebrand Robert Mason Co. with a photo shoot, website audit, video and environmental graphics of the new location. We also provided strategy for usability to create a better online shopping experience for their audience.


Holiday Lookbook

Robert Mason

Design/Copy/Photo

Oh, the holidays. Every retailer’s payday and nightmare. And for Robert Mason Co., it was no exception. In order to successfully prepare for the peak season, we created a holiday lookbook to bring a little bit of personality and lifestyle to their shopping experience. Our work included photography, art direction, design and copy. The goal was to go for an elegant, warm and weathered aesthetic look/feel, while creating copy that helped solidify the photos and reinforce the brand.


The Essence of a Brand

Robert Mason

Video

Videos, when done right, showcase a brand through an introduction that isn’t overshadowed by copy. In other words, let us show you instead of telling you. This video we created was used to convey the sentiments of what the Robert Mason Co. lifestyle is all about. We wanted to tell a story—their story—and we wanted to do so as creatively as possible. Our goal was evoke drama, style, class and a little bit of sexiness. With custom videos, we were able to use them for branding and specific campaigns. By utilizing their famous line of “Get Inspired,” their creative story evolved into an inspiring one as well.


Long Live the Beard

Robert Mason

Marketing/Design

We launched No Shave November to familiarize their audience with a campaign that was on brand with Robert Mason Co. and relevant to their community. No Shave November has become a popular awareness tactic for embracing facial hair to recognize cancer patients who can no longer grow theirs out. By utilizing Mason (the young face of Robert Mason Co.) in a clever, fresh and fun way, we came up with a custom campaign to facilitate engagement that had been disenfranchised in hopes to revive their audience, while also recognizing a great cause. Spoiler Alert: The Michael Cera mustache won.

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Helping Make Travel Easier

Bags, Inc.

Video

Introducing an audience to a brand takes a whole lot of storytelling and a dose of creative—or several doses. With Bags Inc., our goal was to develop a story that had both a B2C and B2B element. The client’s mission has always been this: make travel easier. Our duty was to visually demonstrate and construct a narrative that allowed people to understand just how multifaceted the company is, and that their service really does, indeed, make travel easier.


First Impressions

Bags, Inc.

Video

The first people you interact with at any hotel, airport or conference is valet, making them “the face” of your experience. Our plan was to work with Bags Inc. on how they can set the tone as an organization front door experience, and how that experience can positively affect the overall trip for the traveler. We wanted to show how Bags Inc. is a solution when it comes to saving money for travel industries, such as hotels, airports, airlines, etc. Part of our strategy with the video was to also establish a personal connection between Bags Inc. and the viewer by having actual Bags Inc. employees deliver lines straight to the camera.

Building A Community

Bags, Inc.

Social Media/Design

When you have an online audience base that’s uninvolved and disengaged, what do you do? Well, we turned it around for Bags Inc. by creating better content, a reliable customer service platform and a solid community management plan. In addition to the normal/informative posts, we also created content that consisted of a mix of videos, infographics, photo campaigns and blogs. After only a couple months of managing Bags Inc. Twitter account, we quickly began to notice a drastic change in organic impressions from 15,234 to 40,776; that’s a whopping 167.7% increase in impressions alone. They also went from 110 total engagements to 661, making that a 500.9% increase. Now that’s how you build a community—by catering to one you already have.


New Revenue Streams

Bags, Inc. 

Marketing

Our marketing goal for Bags Inc. was to implement an ongoing strategy for both B2B and B2C sides of the company. We wanted to increase awareness and improve sales revenue for all market segments of Bags Inc. In order to do so, we provided web UX, marketing and positioning strategy consulting, email strategy (that helps to segment different users), web development, SEO, inbound methodology (to bring in new business and awareness), a streamlined conversion process and an increase in sales by diversified revenue streams.

Rethinking Office Space

Continental Office

Video

The goal of this video was to creatively explain and reveal Continental Office’s new brand by visually showing what makes up a Continental Office. With the new branding, came new customized icons, which we animated. We, then, demonstrated how these new icons played off one another throughout the space—literally and figuratively—to tell the story about how the brand is comprised of five core service offerings. And finally, we established a new color palette to excite people about the reintroduction of Continental Office.