Content Marketing Matters

Content connects the world—and if done right, can change commerce, move mountains, amass dividends, and ignite a community. Which is why, to us, content is an art form. It’s the catalyst between brand and customer—building trust and creating demand. 

Our canvas is a company’s homepage—its social channels. Our medium is video, design, copy and photography. We use brainpower as much as battery power. 

We are a creative content marketing agency.  


Josh Fitzwater

Founder & Chief Visionary Officer

As a big-picture-thinker and a total content junkie, Josh is the creative force that leads the development of projects to ensure that innovation meets practicality for all clients. In summation, he keeps the metaphorical pedal to the metaphorical metal. With a background that spans directing a creative agency's digital strategy to putting colleges and universities on the digital map—he’ll guide each project from creative to completion.

Josh holds a master’s in marketing  and has spoken at multiple national conferences on topics such as video narrative marketing, digital crisis communication and late-millennial consumerism.

Connect: (email) | (social) @joshfitzwater

Sam Ballinger

Lead Designer

Sam brings content to life through his keen eye for design and understanding of digital mediums. As Lead Designer at Holden Ellis, Sam brings 7+ years experience in agency and non-profit, specializing in content design, web and publication design, brand strategy, information architecture, and user experience.

Sam holds a bachelor’s degree in graphic design. What floats his boat is trying new restaurants, discovering new bands, drinking coffee, playing guitar, and petting his dogs.

Sam is only an email away at

Lindsey Son

Content Marketing Specialist

Having always been a social butterfly, Lindsey decided to expand her communication skills virtually. As Content Marketing Specialist, Lindsey brings her knack for creativity and writing to build online communities and stories. Her experience working with an array of clients has given her the opportunity to become a voice for any brand. She captures an audience through a unique content marketing plan tailored to the goals of each client.

Lindsey is a graduate of The Ohio State University with a degree in Strategic Communication and a focus in creative writing.

Connect with Lindsey: @lyyoso |


Director of Pop-Tarts

Don’t worry; this pint-sized whippersnapper is not running our accounting books. His name is Holden. Actually, his name is quite literally Holden Ellis. As namesake of the agency, his stake in the business is to remind us all that sometimes it takes harnessing your inner-child to make the best creative ideas hatch and take form. 

The Truth Behind the X

What began with us creating a Venn diagram to explain our system for content marketing resulted in an organic, insightful evolution of the brand. The convergence of our strategy compromised of Content, Place, Process and SEO—its epicenter—creates a natural and whimsical “X.”

It is the emergence of “X” and its provocative, sleek cogitations that cemented it as our symbol not just for Holden Ellis, but also as a beacon to any business that content isn’t just king—it’s everything.