The future of display ads and content marketing is here—and it’s automated, attributed, and, well, kind of like the stock market. Programmatic display advertising is the real-time buying and selling of desktop and mobile display ads using a programed (hence the word “programmatic”) set of functions.
Your app is the mobile convergence of your company goals and the user goals simplified to its core. There should be as much strategy behind positioning your app to your audience as there is in getting the damn thing built and financed. This step is often glossed over and has accounted for thousands of great apps with great benefits buried in the App Store graveyard because of poor marketing. The launch of your app to the iOS/Android marketplace means life or death (overly dramatic, but incredibly true) to its user adoption.