How Calculated Change Gives Way to Success

How Calculated Change Gives Way to Success

I’ve seen it a million times—been guilty of it greater than or equal to a million times. We create roadmaps, plans, strategies (insert another clichéd synonym) for life or business and follow it like protocol because we put the upfront thought into said plan. But what happens? Things change, life changes, the market changes, your product changes or your audience changes. The common denominators here being “change.” And as any mentally stable person will concede, change is utterly terrifying. That distressing notion of change is what, in millions of people, yields complacency in business plans that are out of date, happiness that never materializes and feeling stuck within an automated cycle of, well, feeling stuck.

And to give unsolicited advice, change for the sake of change, isn’t much better than shrinking in the monolithic presence of it. But purposeful change? Change that is calculated, incubated in pros and cons and weighed with an open mind that isn’t afraid to tackle new leads and new frontiers. That type of change is unstoppable.

Momentum as an Agent of Change

Like most anything that can generate a numerical value, there is a formula to ascertain change. There is, as you can imagine, an actual equation that symbolically and mathematically applies: A change in impulse and momentum. On a physics-level, a pivot in direction and momentum is denoted by f • t = m • ∆v. Of course, to probably everyone reading this, f • t = m • ∆v might as well have been written in wingdings. So let’s take a closer look as to what this equation means. We see that force (f) multiplied by time (t) is what constitutes a scientific impulse and that is equal to a delta change in momentum. So essentially, impulse equals change in momentum.

Okay, so this means what? It means that the governing laws of physics here also transcend objects and can be applied to the relational and mental collision of change itself. Allegorically, change is momentum rerouted with new purpose. The notion of this is quite profound. To tackle change, one must first generate momentum. How can you create momentum toward a positive change? What does that look like?

Calculated Change to Find the ROI of Meaning

The human psyche is in a perpetual state of some form of change—that being an evolution for the better or decline for the worse. Like a garden, your hard drive or a home furnace, it needs maintenance. A commitment to mental upkeep allows you to embrace change and be more agile in its epicenter. The first step in this is being real with your self. Are you happy in the areas you want to be happy in? If not, why? Do you even know what those “happiness” areas are? You’ll find that’s not as easy to answer, as you’d think.

It sounds trite, but make a list—a physical list (like, on paper)—to take an inventory of what’s getting in your way of happiness or fulfillment. Some culprits are on the surface and take little digging, but the true roadblocks are often subcutaneous. Once you’ve listed your hurdles, prioritize them in order of greatest deterrent to where you want to be—in both a professional and relational capacity.

Now is the hard part. You need to put your actual brain to use. What does change look like, how will it be implemented and, most importantly, how will you measure the success of the change. Happiness is a pretty convoluted, hard to quantify metric. Get specific. Will the new re-branding, product extension or messaging move the needle? How? What is the current state of said “needle?” On the relational side, will your new beginning move you a step closer to where you want to be? More often than not, change denotes a level of self-discovery, and to a greater extent, self-refinement.

Give change a try. Create some momentum in your professional and personal life.

Holden + Ellis is a Columbus marketing firm that will help you change

We won’t make your relationships work, but we will make your marketing evolve. We are agents of change that use all forms of momentum to position your business better in the marketplace. To give momentum a try all you need to do is email us. We’ll take care of the rest. Contact Holden + Ellis founder Josh Fitzwater at josh [at] holdenellis [dot] com and get moving.