Web is the engine. Content is the fuel. It’s time to combust.
When it's National Pizza Party Day, there's only one thing on our mind—the cheesy, doughy deliciousness we call pizza (or 'za if you're a Phil Dunphy fan). You just cannot go wrong with bread, cheese and marinara (plus your choice of endless toppings). So, how do we throw a pizza party at Holden Ellis?
If you haven't already heard, Twitter just gave you a reason to celebrate—by planning to exclude links, photos and GIFs (which are now searchable on Twitter) in its 140-character limit. On Monday, Bloomberg reported that this is supposed to go into effect within the next couple of weeks. It's a game-changer. With links alone, you get 23 characters (even after Twitter shortens a link). Twenty-three more characters, PLUS a photo or GIF?
Out with the Old, In with the New
Instagram updated its logo and switched to a black-and-white interface on Wednesday, and naturally, the Internet freaked out. Change is inevitable, but Instagram users aren't having it. To them, this new makeover is like a 'Before & After' gone totally wrong.
The digital marketing game is rooted in providing content that makes your specific audience’s life better. It answers a question they might have or provides insight into some kind of empathy or emotional trigger. But why is it that digital storytelling can move mountains for your brand, audience and bottom-line?
Tell A Story (but not about you)
News flash: You are not the center of the universe. And sadly, neither is your company. Make the story about your audience not about you. When the focus of your message is self-congratulatory you turn into Big Brother who needs no help and is out of touch with it’s own constituents. The reason why the content storytelling games works is because of its bigger picture lens—not because of how great YOU are. It’s because of how great the PEOPLE who’ve walked through your doors are.
“Forgive me, Mark, for I have sinned.”
As a small business owner in Columbus, Ohio (HQ for Holden + Ellis) or elsewhere, you’ve probably muttered something along these lines whilst trying to generate business or leads via Facebook. A lot of professionals say you just need to be “authentic” and “real,” which is true, but that doesn’t make success any easier. In fact, it seems counterintuitive, but being authentic with content and message is incredibly difficult and complicated. It takes a shitload of discipline. I’ve spent most of career helping businesses and organizations do just that.
Big or small, every Columbus-based company should be utilizing SEO not just for Google page rankings (which of course, being on page one is the equivalent to being named Prom King or Queen), but also it’s about using organic search to find qualified visitors and nurturing them through your goals. Here are a few “gotta-do’s” that we recommend to jump-start your Columbus SEO:
I’ve seen it a million times—been guilty of it greater than or equal to a million times. We create roadmaps, plans, strategies (insert another clichéd synonym) for life or business and follow it like protocol because we put the upfront thought into said plan. But what happens? Things change, life changes, the market changes, your product changes or your audience changes. The common denominators here being “change.” And as any mentally stable person will concede, change is utterly terrifying. That distressing notion of change is what, in millions of people, yields complacency in business plans that are out of date, happiness that never materializes and feeling stuck within an automated cycle of, well, feeling stuck.
Are Search Engines Stealing Your Page Views? Search engines are at a precarious stage of its service to users. There has been an incremental—but important—paradigm shift in not only how we consume our indexed information, but also in how that information is delivered to us. With search engines, comes page content provided to a user faster than ever. And what the search engines are not telling you is that, in doing so, your precious page views and possible conversions are dwindling. But how? And why?